Homeowners Still Seeking Botanical Insect Control Products in 2025

The COVID-19 pandemic left its mark on our culture in quite a few different ways. One change PMPs noticed was piqued interest in botanical pest control products, as people were mostly working and going to school in the home.

Today, five years after the height of the pandemic, homeowners are still making intentional decisions about the products they use in and around their homes. And when it comes to pest control, the message is clear: interest in botanical solutions is holding strong.

Botanical Insect Control – Homeowner Survey March 2025

This spring, we conducted a survey of more than 270 homeowners, and found that 26% now place even greater importance on using botanical or botanical pest control products compared to the end of the pandemic. An additional 57% said it remains equally important, suggesting that for the majority of respondents, botanical products are consistently a priority.

That shift isn’t isolated to pest control. In the same survey, more than 25% of homeowners reported using more botanical or organic cleaning products in their homes since the pandemic. This increased mindfulness reflects a larger lifestyle approach: more botanical products, cleaner living, and more awareness of what’s applied to the spaces where families live, play, and grow.

When it comes to action, homeowners are open-minded. Over 37% said they are more likely to request botanical products from a professional moving forward, and nearly 32% said they would be very likely to ask for a botanical product by name if they found one they liked. This presents a compelling opportunity for pest management professionals to lead the conversation with solutions that are both botanically derived and effective.

While interest is strong, familiarity still lags behind. Only 26% of respondents said they are very familiar with botanical pest control products, and nearly 11% said they weren’t familiar at all. That knowledge gap points to the importance of professional education, helping homeowners understand what qualifies as a botanical solution, how it performs, and why professional application matters.

Essentria^® Products: Formulated with Botanically Derived Active Ingredients

Enter the Essentria^® line of products, which are formulated using essential oils and plant-based active ingredients. Essentria^® offers a powerful, FIFRA 25(b) exempt line of botanical insecticides designed for professionals. These products provide long-lasting and effective control of numerous insect species using botanically derived active ingredients.

Whether used indoors, outdoors, or both (as nearly 49% of survey respondents said they would prefer) Essentria^® solutions align with homeowner motivation for more botanical products while maintaining the high-performance standards professionals demand.

The survey also revealed another valuable insight: over 45% of homeowners said they would be very likely to apply botanical pest control themselves, suggesting a strong DIY mindset. But that same audience may not fully understand the added benefits of professional application, such as consistent coverage, product knowledge, and expert strategy. That’s where the education piece becomes essential.

Today’s homeowners want solutions that align with their lifestyle. Pest control professionals who can deliver proven results are positioned to build deeper trust and stronger customer relationships.

Check out the full line of Essentria^® solutions here, and follow us on social for updates!